Nathan has an innate sense of curiosity and a desire to see truth communicated clearly. This led him to study journalism (QUT, Bachelor of Journalism). And like so many other idealistic journalism graduates, he answered the siren call of public relations.
This worked for Nathan because he’s a multimedia, play with everything, kind of guy who enjoys tinkering with the medium as much as the message. And PR is about both. He loves words, but he also loves fonts. He loves matching up an audience with a technology, or outlet, and crafting a message. He’s like the backyard tinkerer who pulls stuff apart to figure out how it works – only he plays with words, and websites…
He also loves people, puns, coffee, and the Internet.
Nathan spent years working for a membership based not-for-profit development organisation and lobby group in North Queensland, where he helped members of the business community, large and small, tell their stories to a national audience.
He’s since worked for, written for, and consulted for government agencies, marketing companies, major sporting events (V8 Supercars events), and churches, to round out this experience.
Nathan understands the way the media works. He knows what the average Aussie journalist is looking for. He’s supplied content, including advertising, and hundreds of media releases to newsrooms, websites, magazines, freelancers, and industry groups around the country. He has relationships with journalists around the country, and can put together a distribution strategy for your content to make sure you’re getting the right stuff to the right people.
Nathan’s Grand Theory of Public Relations
Public relations is about people. There’s no real magic to it. People want to know how your story applies to the average Joe or Joanne. A good media strategy is about telling a story that people want to read. That’s it. It’s simple.
If you want to boil PR down to an alliterative set of principles it’s about the three Ps:
- A Point.
If a story has these three elements there’s no real reason for it to fail.
Nathan is currently a full time post-grad student, so has to be discerning about what projects he takes on.
Rates and Contact
Rates are negotiable, pretty much depending on who you are, and how busy Nathan is. A stock standard media release, with a good briefing, and no distribution, starts at $50. Things scale up from there based on how much work is involved.
If, after reading this, you think we can work together, drop me a line (email link).